Traditional outsourcing (including commercial/operational/governance expertise) - buyers are often disappointed in service and value due to failed service transitions, subpar service provider performance, and/or deficiencies in internal performance or relationship governance

Alliance and collaboration relationships - business partnerships rely on trust, sometimes too much so; contracts need to address numerous contingencies to ensure success in these relationships

Other business services - some technology and business services, including software as a service (SaaS) relationships, suffer because vendors bend their static offerings to fit buyer standard contract forms; contracts need to fit the operational realities of the parties to enable the services provided to meet the buyer's needs